Company Overview

Bakabaka.com.mx operates as a specialized e-commerce platform serving Mexican consumers with a curated selection of beauty products and character-themed stationery. The company has established itself in the competitive online retail market by focusing on affordable beauty essentials and popular Japanese character merchandise.

Product Catalog

Beauty Products

The beauty collection features essential skincare and cosmetic items priced for accessibility:

Skincare Essentials:

  • Active Charcoal Body Shampoo – $69 MXN (281g)
  • Facial and Body Scrub – $49 MXN
  • Kiss of Water Cream Lotion – $45 MXN
  • Anti-Shine Roller Series – $76 MXN

Cosmetics Range:

  • Travel Mascara – $16 MXN
  • Ice Cream Lip Tint – $22 MXN
  • BoEn Strawberry Makeup Fixative – $79 MXN
  • Hello Kitty Matte Lipstick – $17 MXN
  • Sanrio Eyelashes (Girabella) – $33 MXN

Stationery and Accessories

The stationery division emphasizes character-themed products, particularly Sanrio merchandise:

Notebooks and Writing:

  • Demon Slayer Friends Notebook with magnetic clasp (100 pages) – $130 MXN
  • Multicolor Panda Bear Pen (10 ink colors) – $25 MXN
  • Pompurin Pen – $10 MXN
  • Kuromi School Retractable Cutter – $35 MXN

Character Merchandise:

  • Hello Kitty Jumbo Sanrio Palette Model B – $149 MXN
  • Clear Anti-stress Slime (My Melody) – $55 MXN
  • Post-It Kit (Sanrio Kuromi/My Melody) – $25 MXN
  • Lotso Sanrio Crossbody Bag – $99 MXN
  • Hello Kitty Jumbo Balm and Keychain – $19 MXN

Practical Items:

  • Digital Temperature Thermos – $115 MXN

Shipping and Fulfillment

Bakabaka.com.mx implements a customer-focused shipping strategy:

  • Free Shipping Threshold: Orders over $999 MXN qualify for complimentary nationwide delivery
  • Packaging: Distinctive “cajita de vaca” (cow-themed boxes) for brand recognition
  • Customer Experience: Orders include complementary items such as stickers

Digital Marketing Strategy

YouTube Presence

The BAKA BAKA MX YouTube channel produces content including:

  • Product unboxing videos
  • Business and entrepreneurship content
  • Product demonstration videos

Social Media Engagement

Active contest promotion encourages user-generated content through the “BAKITA” template initiative.

Current Promotions

BAKABAKA Contest

Participation Requirements:

  1. Create original video content using the “BAKITA” template
  2. Publish across multiple platforms (TikTok, Facebook, YouTube, Instagram)
  3. Include @bakabaka tag and #bakabakamx hashtag

Prize: BAKABAKA product box Entry Fee: Free participation Geographic Scope: International contest

Market Position

Bakabaka.com.mx positions itself within the affordable beauty and novelty merchandise sector, targeting Mexican consumers who appreciate character-themed products and accessible beauty essentials. The company’s pricing strategy places most items under $100 MXN, with premium items reaching $149 MXN.

The retailer differentiates itself through:

  • Character licensing partnerships (Sanrio, Demon Slayer)
  • Affordable pricing structure
  • Social media engagement campaigns
  • Branded packaging experience

Target Demographics

Based on product selection and marketing approach, Bakabaka.com.mx primarily serves:

  • Young adults interested in character merchandise
  • Beauty enthusiasts seeking affordable products
  • Social media active consumers
  • Collectors of Japanese character items

Information compiled from available product listings and company materials. Prices listed in Mexican pesos (MXN) and subject to change.